Video Analytics
for better performance
Data is the foundation for a successful video strategy
and a high return on investment.
With 3Q Analytics tools, you get detailed real-time insights into the quality and viewership of your streams.
Using data such as total duration, video playback and start time, player seek time, video bitrate, bandwidth, and many other factors, you can easily see how your content is performing and ensure its quality.
Get a complete overview of viewer data: View data points such as the number of plays, concurrent and unique viewers, total page views, plays by country and device, and much more.
Turn video insights
into action points
With insights from 3Q-Analytics, you can better serve your viewers with your strongest content and more effectively target your advertising efforts.
Video analytics first shows whether your communication reaches its target audience. Relevant metrics include views, unique viewers, reach by target audience, play rate, playback device, location, channel, and publication time.
Here are some examples of how video analytics data can be used:
Who watched the video?
Reach by location, department, customer segment
Better address target audiences
When is it watched?
Peaks by send time, weekday, event, or campaign
Optimize release time
On which devices?
Mobile, Desktop, Smart TV
Customize format, length, subtitles, or landing pages
Who watched the video?
Reach by location, department, customer segment
Reach by location, department, customer segment
Where is it played?
Intranet, Website, Email, Social Media
Evaluate distribution channels
Was high awareness achieved?
Reach, Play Rate, Social Engagement, View-Through
Video Content Strategy Adjustment
Was the video training viewed?
Completion Rate
Verification of mandatory content consumption
Some of the metrics we capture for you
