10 Reasons Why In-House Streaming Makes Sense for Sports Clubs and Sports Leagues

Streaming has revolutionized the way we watch sports, providing convenient and easy access to a wide range of sports events from around the world. We'll tell you the most important reasons why you should start streaming your sports events yourself.

1. Streaming is marketing

Sport on the pitch is about sport. Everything else is about marketing. Marketing today takes place online, and online marketing is video. Streaming is therefore an important strategic pillar for every sports club and league.

2. Range

There's nothing better than watching a game live. And nothing comes closer to a live experience than live streaming. It allows you to broadcast sports content that is not available on traditional television, such as international competitions or niche sports. You can also stream more content on demand, such as behind the scenes insights and exclusive content.

3. Direct Access to your Fans

Streaming allows sports clubs and leagues to connect directly with their fans and monetize their content. For example, you can offer tickets, season tickets or fan articles in the video stream and thus increase your income.

4. Better Access for Sponsors

Streaming gives sponsors direct access to fans. You can present sponsors on your video portal, integrate them into your video content and make promotional offers. This gives your sponsors more opportunities to build brands and generate contacts. Streaming therefore also increases sponsorship income.

5. Accessibility

Streaming allows sports fans to watch their events anywhere, anytime, and on any device. Every living room, bus stop, or waiting room becomes a stand so fans don't miss the action and stay connected to your brand and sport.

6. More Content Options

Streaming allows you to offer a wider range of content, including live games and recordings of highlights, interviews, training, or behind the scenes insights. This means that your fans can learn more about their favorite team or athlete, or discover new sports and events. You decide which content you offer free of charge or as a pay-per-view or as a subscription service.

7. Quality

Streaming technology has made great strides in recent years and offers the best video and audio quality for an immersive viewing experience. You can also offer multiple camera angles so your fans can get a better look at what's happening.

8. Inclusion and Accessibility

Accessible videos give everyone access to information and content, regardless of their individual abilities. This is undoubtedly also extremely important for the sports sector. Features such as subtitles not only enable people with hearing disabilities to follow video content better, but also allow videos to be watched in noisy environments or without sound. It also helps people whose native language isn't the language of the video better understand the content.

The 3Q video platform offers you a fully automated subtitling function or the ability to upload your own subtitles. Automated translation of subtitles into numerous languages is also possible. Transcribing your content also makes it easier to find your videos on search engines.

9. Statistics

Real-time statistics and data are a valuable resource for sports clubs and leagues who want to gain a deeper understanding of their audience's interests and trends in order to optimize the content they offer and tailor it to the needs of their fans.

10. Ownership

Ownership of your own brand, ownership of streams, ownership of data: With a professional streaming platform, you can offer your own video portal under the brand of your club or league, which strengthens your brand and gives you direct access to your fans. You have full control over all data and get precise insights into your fans' user behavior. This data is invaluable and is the key to a successful online strategy.

Why 3Q streaming for sports events?

Experience

We have over 15 years of experience with streaming technologies, innovation, and numerous use cases. And we are streaming partners for demanding companies, institutions and sports providers.

Quality

3Q offers high-quality video streaming with one of the fastest Content delivery solutions on the European market. With its own infrastructure located in Europe, 3Q offers scalable streaming solutions that are tailored to the requirements of sports events: powerful top-quality streaming performance, even with high volumes of data, so that you can easily deliver your live streams and videos on demand to a global audience.

Deploy to any Device

3Q uses the latest streaming technologies and allows you to turn any modern device into a stand, whether it's a television, a tablet, a laptop or a smartphone.

Brand Building

Create impressive video experiences for your club or sponsors by using the 3Q HTML5 player adapt to your brand or that of your sponsors Want more branding? Then use our white label solution for your own media library — Your “Netflix” on your website.

Live, Live to VOD, VOD

With 3Q, you can offer your audiovisual content in any format, from live streaming games to recorded games or video content on demand. Host podcasts or launch club radio services—all on a single powerful platform.

Monetization

Create appealing sponsored videos and live streams, generate new contacts for sponsors and your club, sell merchandise, offer fans exclusive content either behind login walls or pay walls, or embed advertising into your videos. You decide and always have full control over all of your content.

Central, User-Friendly Platform

3Q offers an “all-in-one” video platform for anyone who wants to host, manage and distribute their audiovisual content securely, reliably and easily. And all of this centrally on a user-friendly interface. Regardless of the size and scope of the projects. This allows you to start with a small budget and grow with your audience and ambitions without the need for migrations or expensive IT staff.

The easy-to-use interface allows you to get your streams live in no time. We support the redundant transmission of your signals with all common hardware and software encoders. You can upload your content to the 3Q platform via a browser or API, or connect your content management system to automate your workflows. It's easy, fast and convenient.

Data & Privacy

3Q gives you real-time insights into audience behavior and how your content is being used. Instantly see your reach, favorite content, game time, and more. And that, of course, is 100% GDPR-compliant. With 3Q, you own your content, streams, and data.

Want to stream with 3Q? Please contact us!

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